Bringing Artificial Intelligence to the Heart of Rural Agriculture
In early 2026, one of the world’s largest dairy cooperatives launched a groundbreaking technology initiative that could reshape rural livelihoods in India. Amul, the dairy brand behind India’s cooperative movement that helped turn the country into the world’s largest milk producer, has introduced Amul AI an artificial intelligence platform designed to support millions of dairy farmers with personalised guidance, data-driven insights and round the clock access to expert advice. The project was announced ahead of India’s AI Impact Summit 2026 and backed by the Ministry of Electronics and Information Technology (MeitY) and the EkStep Foundation as a test case for inclusive AI at scale.
This AI assistant, named Sarlaben, is not a simple chatbot or general agriculture app. It draws on decades of cooperative data and real-world dairy records including billions of milk procurement transactions and tens of millions of individual cattle health histories to deliver highly personalised, actionable recommendations to farmers in their own language.
A New Kind of Support for Dairy Farmers
Amul’s cooperative network spans more than 18,500 villages in Gujarat and represents over 3.6 million milk producers, most of them women responsible for daily milk production. The cooperative’s digital backbone already manages rich databases of milk collection, veterinary treatments, artificial inseminations, fodder production and animal milking patterns. Amul AI uses this structured, verified information as its foundation, allowing it to offer cattle-specific guidance on health, nutrition, breeding, feeding, disease management and husbandry practices.
One of the platform’s most important features is accessibility. Farmers who use Android or iOS can access Amul AI through the existing Amul Farmer mobile app, which has already been downloaded by more than one million users. But recognising that many rural producers do not own smartphones, the platform is also available via voice calls on feature phones or landlines, enabling farmers without advanced technology to obtain real-time guidance in Gujarati and potentially other local languages through the government’s multilingual digital framework.
According to Jayen Mehta, Managing Director of the Gujarat Cooperative Milk Marketing Federation (GCMMF) the organisation that markets Amul products the goal is to bring dependable, verified information directly to farmers instantly and in languages they understand, helping them make better management decisions and improve animal productivity and income.